Cover art is important.
I know this not only because I’m attracted to certain cover styles myself, but because of this, written by an online book reviewer about my original cover for Homefront:
I’m not usually picky about book covers but I have to admit that this one was off-putting. After it arrived in the mail I put it aside easily for a while because the cover actually made me not want to read it.
She later went on to praise the stuff inside the cover, so it all worked out well. BUT: people won’t know what’s on the inside if they’re not attracted to the outside.
MCM, the creator of RollBots (wiki page here), has been using his image composition skills (or whatever they’re technically called–I’m so un-pro I don’t know the lingo) to greatly improve my book covers. The first, Homefront, went from my novice effort (critiqued in the above quote)
to MCM’s far superior
More recently, he used his expertise to apply subtle – but most incredible – changes to the cover for Carol’s Aquarium, transforming it from my somewhat amateur design
into this professional and far more compelling cover:
THANK YOU, MCM!